The word “automation,” when associated with SEO, produces negative connotations. Typically, I would shun anything to do with “automation” of SEO; but, there are some exceptions where it is important to facilitate automation. One such exception is a situation in which you have programmers who can automate on-site elements (such as title tags) based on a format determined by the SEO consultant.
In e-commerce stores with thousands of products, this practice will come in handy. Elements like title tags can be automated to present extremely user-friendly information while including the right target keywords.
E-commerce SEO Tip : While working with large e-commerce sites, provide developers with information about how to automate the creation of SEO-friendly title tags and meta descriptions for new pages.
This will save everyone time in the long run — so getting it right is important, even if it takes longer than you would typically spend on title tags. Remember, this deployment will be site-wide. Your instructions must clearly tell the developer how the title tags and meta descriptions should be worded, based on the content displayed on a product page of the e-commerce site.
Using the individual product name or title in H1 tags, as well as in the title tag, is one simple way to achieve this, and your developer can program it quickly and easily. You can also dynamically create meta descriptions for each product page by gathering text from the page’s content itself.
This is a good beginning, but there’s more to do. Rich snippets help increase CTR on search results pages, and with your help, a developer can provide excellent titles and meta descriptions even without any SEO knowledge.
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